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Dreamwire® Underwire Bras Change the Comfort Game
With today's innovative fabrics and cutting-edge bra designs, many women have embraced wireless bras. And there are outstanding wirefree bra options, many of them made by us. But at Maidenform, we know that underwire bras are the style of choice for many women, and we are committed to making them with unparalleled levels of comfort and support. With our Dreamwire® bras, we've taken traditional underwire bras—with their often well-deserved reputation for poking, pinching, rubbing, and general discomfort—and given them a total makeover with comfort top-of-mind. When you choose a Dreamwire bra, you no longer have to sacrifice the comfort you deserve to get the support you need. With Dreamwire, comfort and support work as a team.
Read More
Can we talk about underwire bras?
So, what's the #1 reason women choose an underwire bra? In a word, support. And what's the #1 complaint about underwire bras? In a word, comfort, or to be more precise, discomfort. Some of today's underwire bras have not evolved much from the stiff, poky, corset-like wired constructions of the past, even the fairly recent past. With Dreamwire, our expert bra designers have created the ultimate underwire bra collection, delivering elevated levels of both support and comfort with many of the advanced features of our most popular wireless bra
What's so special about a Dreamwire bra?
Comfort. Amazing, remarkable, sublime, unmatched comfort. Our Dreamwire technology encases the flexible underwire between plush foam and soft outer fabric, so nothing hard or unforgiving touches your skin. The underwire is shaped to lay flat against your body, wrapped in protective cushioning. No poking. No pinching. No digging. No rubbing. Just pillowy softness. Some women tell us they can hardly feel the wire; all they experience is the worry-free, secure feeling of outstanding support no matter what they are wearing or how they are moving. How great a feeling is that!
Will a Dreamwire bra work for me?
Absolutely! No matter your shape or size, Maidenform's Dreamwire underwire bras are brilliantly engineered to offer outstanding fit and support. Forget everything you've heard or felt with underwire bras. The Dreamwire collection provides a new level of comfort and support. If you've given up on underwire bras because you just couldn't find a comfortable one, we invite you to experience a Dreamwire bra. And if you've never worn an underwire bra but always wanted the support it provides, try a Dreamwire. We can't count the number of women who have thanked us for bringing them this unique underwire technology. Dreamwire is a true game-changer in the search for the perfect underwire bra.
What are some of the features I can get in a Dreamwire bra?
With a range of styles, Dreamwire bras offer some of the most asked-for features. Dreamwires use today's most innovative fabrics and styling details to maximize support and comfort. You can get a Dreamwire underwire bra in a push-up style, a demi silhouette, with T-shirt-smooth cups that disappear under clingy clothes, in a back-smoothing design, and with convertible straps, including a strapless style, for flexibility under racerbacks or shoulder-baring fashions. You really can find everything you need within the Dreamwire collection. Step up to the advanced comfort of Dreamwire to look and feel your figure-flattering best in a bra that's best described as simply dreamy!
Less
With today's innovative fabrics and cutting-edge bra designs, many women have embraced wireless bras. And there are outstanding wirefree bra options, many of them made by us. But at Maidenform, we know that underwire bras are the style of choice for many women, and we are committed to making them with unparalleled levels of comfort and support. With our Dreamwire® bras, we've taken traditional underwire bras—with their often well-deserved reputation for poking, pinching, rubbing, and general discomfort—and given them a total makeover with comfort top-of-mind. When you choose a Dreamwire bra, you no longer have to sacrifice the comfort you deserve to get the support you need. With Dreamwire, comfort and support work as a team.
Read MoreCan we talk about underwire bras?
So, what's the #1 reason women choose an underwire bra? In a word, support. And what's the #1 complaint about underwire bras? In a word, comfort, or to be more precise, discomfort. Some of today's underwire bras have not evolved much from the stiff, poky, corset-like wired constructions of the past, even the fairly recent past. With Dreamwire, our expert bra designers have created the ultimate underwire bra collection, delivering elevated levels of both support and comfort with many of the advanced features of our most popular wireless bra
What's so special about a Dreamwire bra?
Comfort. Amazing, remarkable, sublime, unmatched comfort. Our Dreamwire technology encases the flexible underwire between plush foam and soft outer fabric, so nothing hard or unforgiving touches your skin. The underwire is shaped to lay flat against your body, wrapped in protective cushioning. No poking. No pinching. No digging. No rubbing. Just pillowy softness. Some women tell us they can hardly feel the wire; all they experience is the worry-free, secure feeling of outstanding support no matter what they are wearing or how they are moving. How great a feeling is that!
Will a Dreamwire bra work for me?
Absolutely! No matter your shape or size, Maidenform's Dreamwire underwire bras are brilliantly engineered to offer outstanding fit and support. Forget everything you've heard or felt with underwire bras. The Dreamwire collection provides a new level of comfort and support. If you've given up on underwire bras because you just couldn't find a comfortable one, we invite you to experience a Dreamwire bra. And if you've never worn an underwire bra but always wanted the support it provides, try a Dreamwire. We can't count the number of women who have thanked us for bringing them this unique underwire technology. Dreamwire is a true game-changer in the search for the perfect underwire bra.
What are some of the features I can get in a Dreamwire bra?
With a range of styles, Dreamwire bras offer some of the most asked-for features. Dreamwires use today's most innovative fabrics and styling details to maximize support and comfort. You can get a Dreamwire underwire bra in a push-up style, a demi silhouette, with T-shirt-smooth cups that disappear under clingy clothes, in a back-smoothing design, and with convertible straps, including a strapless style, for flexibility under racerbacks or shoulder-baring fashions. You really can find everything you need within the Dreamwire collection. Step up to the advanced comfort of Dreamwire to look and feel your figure-flattering best in a bra that's best described as simply dreamy!
Less