Summer Must Haves

Check out our key products to have in your summer wardrobe!

Strapless Solutions

Go Strapless! Find your perfect match

Bridal Shop

It's what's underneath that counts!  Shop our Bridal Shop for bras, panties, and shapewear that's perfect for your special day!

Comfort Devotion

A collection that transcends softness. You have to feel it to believe it!

Control It!® Shiny

This luxurious Control It!® collection offers a new high shine sophisticated fabrication to secretly slim, shape, and smooth your body.

Custom Lift®

Our collection of bras that are uniquely designed to custom fit each cup size. The result is a natural shape on the body that is cup specific.

Decadence

Our Maidenform® Decadence Collection's super soft fabric and gorgeous details offer you new classic styles with a twist of luxury!  

Dream®

Comfort from the inside out. Say goodbye to wires and elastics rubbing against your skin. Say hello to The Dream® Collection - bras and panties that embrace your body with ultra pure lines for a natural, easy fit.

Easy-Up®

Say goodbye to the dreaded tug of war with your shapewear!  Flexees® Easy-Up® Waistnipper offers firm control shapewear that's easy for you to put on and take off!

Enthralled

Fat Free Dressing®

Shhh!! It will be our little secret! Our Fat Free Dressing® collection secretly slims, shapes, and smoothes your body!

Hosiery

Instantly slim, shape, and smooth your body with our figure flattering Maidenform® Hosiery Collections

Instant Slimmer®

Reduce the appearance of cellulite with our Flexees® Instant Slimmer® Collection.

Lace Collection

Feel sexy and sensual in our beautiful Maidenform® Lace Collection of bras, panties and tanks!

Lilyette® Dream

The Lilyette ® Dream Bra® Collection With DREAMWIRE – the World’s Most Comfortable Underwire – You Have To Wear It To Believe It!

Lilyette® Enchantment

Containment, support, elegant embroideries and laces are gracefully delivered in our Lilyette® Enchantment

Lilyette® Everyday

Designed by women for women and engineered for comfort.  Our Lilyette® Everyday Easy Bra provides subtle lift with the ultimate in luxury and support.

Lilyette® Minimizer

Our minimizer bras that join beauty and functionality!

Maidenform® Exclusives

Fall in love with our Maidenform® classic styles all over again!

Maidenform 90th Anniversary

Celebrate our 90th Anniversary with us! The  Collection brings back elements of our heritage with a modern twist - making it the perfect addition to your wardrobe!

One Fabulous Fit®

Our Maidenform® One Fabulous Fit® Bra Collection features our unique two-way stretch foam cups for smooth shaping with no show through. They’re America’s #1 T-Shirt Bra!

Pure Genius

Pure Genius! This extra coverage bra has sumptuous cashmere lined full coverage cups, and a band that eliminates back bulge. Elegant enough for special occasions and comfortable enough for every day, a perfect blend of comfort and fashion. It’s Pure Genius!

Sensual Shapes

Our Maidenform® Sensual Shapes delivers what every woman desires…the perfect silhouette!

Slim Waisters

Underwear Overhaul

Wear Your Own Bra

Our collection that eliminates bra bulge, improves posture and shapes the waist to enhance your appearance under clothes.

Weightless Power®

Our collection of everyday control, lightweight shapewear that provides all over smoothing and shaping.