From beautiful bras and panties to shapewear to help you look better and slimmer in your clothes. Each of our collections are designed to meet the needs of today's modern woman. Whether you want "One Fabulous Fit®" or to "Take Inches Off" - we've got you covered!

Collections Style Definitions

Valentine's Day Shop

Pin Up Babydoll

What's New

CitySlips Foldable Ballet Flat with Tote

Adjusts-To-Me™

Our Adjusts-to-Me™ Collecttion is the perfect bra to fit your body's ever changing needs.

Maidenform® Adjusts-to-Me™ T-Shirt Bra

The Bralettes

Our new collection of wire-free daywear bras take comfort to the next level!

Maidenform® Dream Lightly Padded Plunge Bralette

Bridal Shop

It's what's underneath that counts!  Shop our Bridal Shop for bras, panties, and shapewear that's perfect for your special day!

Flexees® Easy-Up® Strapless Full Slip

Cotton

Fall in love with cotton all over again with our Maidenform® Cotton Bra and Panty Collection!

Maidenform® Cotton T-Shirt Bra

Custom Lift®

Our collection of bras that are uniquely designed to custom fit each cup size. The result is a natural shape on the body that is cup specific.

Maidenform® Custom Lift® Strapless Longline Bra

Decadence

Our Maidenform® Decadence Collection's super soft fabric and gorgeous details offer you new classic styles with a twist of luxury!  

Maidenform® One Fabulous Fit® Decadence T-Shirt Bra

Dream®

Comfort from the inside out. Say goodbye to wires and elastics rubbing against your skin. Say hello to The Dream® Collection - bras and panties that embrace your body with ultra pure lines for a natural, easy fit.

Lilyette® Dream Lace Minimizer

Easy-Up®

Say goodbye to the dreaded tug of war with your shapewear!  Flexees® Easy-Up® Waistnipper offers firm control shapewear that's easy for you to put on and take off!

Flexees® Easy Up Strapless Body Briefer

Fat Free Dressing®

Shhh!! It will be our little secret! Our Fat Free Dressing® collection secretly slims, shapes, and smoothes your body!

Flexees® Fat Free Dressing® All Lace Tank Top

Feeling Sexy

Our collection that offers a clean contemporary style and superior shaping.

Maidenform® Ultimate Push Up Bra

Jeans Collection

Our Maidenform® Jeans Collection is the perfect accessory under your favorite pair of jeans!

Flexees® Jeans Collection Low Rise Hipster

Lace Collection

Maidenform® One Fabulous Fit® Embellished Demi Bra

Lilyette Panties

Luxurious fabric, and flattering silhouettes combine to bring a touch of luxury to everyday wearable comfort in the Lilyette Panty Collection. Modern style with the practicality of a full coverage panty for fashion you desire. An ideal addition to your wardrobe.

Lilyette® Cotton Signature Hipster

Lilyette® Dream

The Lilyette ® Dream Bra® Collection With DREAMWIRE – the World’s Most Comfortable Underwire – You Have To Wear It To Believe It!

Lilyette® Dream Lace Minimizer

Lilyette® Enchantment

Lilyette® Enchantment Minimizer

Lilyette® Minimizer

Our minimizer bras that join beauty and functionality!

Lilyette® Dream Lace Minimizer

Low-Cal Dressing®

Feel slimmer instantly!  Our Maidenform® Low-Cal Dressing® Shapewear Collection smoothes your figure with our soft & luxurious Dream® fabric. Layer these must-have slimming pieces with your entire wardrobe.

Maidenform® Low-Cal Dressing® Camisole with Lace

Maidenform's Charmed®

Maidenform's Charmed® Holiday Push Up Bra

Maidenform® Exclusives

Fall in love with our Maidenform® classic styles all over again!

Maidenform® Classic Sweet Nothings® Lightly Lined Soft Cup Bra

Maidenform® Swimwear

Enjoy the comfort of Maidenform® on the beach or poolside!

Maidenform® Classic Swim Skirtini

Nursing Bras

Wrap 'N Snap™ Adjustable Soft Cup Nursing Bra

One Fabulous Body®

Achieve the look you have always wanted with our One Fabulous Body® shapewear collection that offers you lightweight control that shapes and moves with your body.

Flexees® Shapewear Chic® Microfiber and Lace Boyshort

One Fabulous Fit®

Our Maidenform® One Fabulous Fit® Bra Collection features our unique two-way stretch foam cups for smooth shaping with no show through. They’re America’s #1 T-Shirt Bra!

Maidenform® One Fabulous Fit® Tailored T-Shirt Bra

Of Special Interest

Pink Ribbon Long Sleeve Thermal with Bling

Pressure Free™

Say yes to no stress in our new Maidenform® Pressure Free™ bra! A new cutting edge design eliminates all the areas of normal discomfort. No more poke, pressure or pinching.

Maidenform® Pressure Free™ Underwire Bra with Mesh Trim

Pretty Shapewear

Flexees® Pretty Shapewear Bustier with Lace Front

Pure Genius

Pure Genius! This extra coverage bra has sumptuous cashmere lined full coverage cups, and a band that eliminates back bulge. Elegant enough for special occasions and comfortable enough for every day, a perfect blend of comfort and fashion. It’s Pure Genius!

Maidenform® Pure Genius Extra Coverage Tailored Bra

Smooth

Take comfort in what won't show. Our Smooth Collection. No seams, no rolls, no problem!

Maidenform® The Smooth Bra® T-Shirt Bra

Take Inches Off

Our firm control collection provides evenly balanced control around the body for perfect everyday wear.

Flexees® Take Inches Off Wear Your Own Bra (WYOB) Slip

Instant Slimmer

Our Flexees® Instant Slimmer collection provides you with maximum control.  It is our firmest group yet with unique panels to shape you in all the right places.

Flexees® Ultimate Slimmer Arm Slimming Shrug

Value Collection

Shop our Value Collection for the very best in shapewear at an even better value.

Flexees® 2 Pack Modern Satin Brief

Wear Your Own Bra

Our collection that eliminates bra bulge, improves posture and shapes the waist to enhance your appearance under clothes.

Flexees® Dream Shapewear WYOB Torsette

Weightless Power®

Our collection of everyday control, lightweight shapewear that provides all over smoothing and shaping.

Control It!® Weightless Power® Modified Brief

Collections

  • Follow Us On: