From beautiful bras and panties to shapewear to help you look better and slimmer in your clothes. Each of our collections are designed to meet the needs of today's modern woman. Whether you want "One Fabulous Fit®" or to "Take Inches Off" - we've got you covered!
Valentine's Day Shop
What's New
Adjusts-To-Me™
Our Adjusts-to-Me™ Collecttion is the perfect bra to fit your body's ever changing needs.
The Bralettes
Our new collection of wire-free daywear bras take comfort to the next level!
Bridal Shop
It's what's underneath that counts! Shop our Bridal Shop for bras, panties, and shapewear that's perfect for your special day!
Cotton
Fall in love with cotton all over again with our Maidenform® Cotton Bra and Panty Collection!
Custom Lift®
Our collection of bras that are uniquely designed to custom fit each cup size. The result is a natural shape on the body that is cup specific.
Decadence
Our Maidenform® Decadence Collection's super soft fabric and gorgeous details offer you new classic styles with a twist of luxury!
Dream®
Comfort from the inside out. Say goodbye to wires and elastics rubbing against your skin. Say hello to The Dream® Collection - bras and panties that embrace your body with ultra pure lines for a natural, easy fit.
Easy-Up®
Say goodbye to the dreaded tug of war with your shapewear! Flexees® Easy-Up® Waistnipper offers firm control shapewear that's easy for you to put on and take off!
Fat Free Dressing®
Shhh!! It will be our little secret! Our Fat Free Dressing® collection secretly slims, shapes, and smoothes your body!
Feeling Sexy
Our collection that offers a clean contemporary style and superior shaping.
Jeans Collection
Our Maidenform® Jeans Collection is the perfect accessory under your favorite pair of jeans!
Lace Collection
Lilyette Panties
Luxurious fabric, and flattering silhouettes combine to bring a touch of luxury to everyday wearable comfort in the Lilyette Panty Collection. Modern style with the practicality of a full coverage panty for fashion you desire. An ideal addition to your wardrobe.
Lilyette® Dream
The Lilyette ® Dream Bra® Collection With DREAMWIRE – the World’s Most Comfortable Underwire – You Have To Wear It To Believe It!
Lilyette® Enchantment
Lilyette® Minimizer
Our minimizer bras that join beauty and functionality!
Low-Cal Dressing®
Feel slimmer instantly! Our Maidenform® Low-Cal Dressing® Shapewear Collection smoothes your figure with our soft & luxurious Dream® fabric. Layer these must-have slimming pieces with your entire wardrobe.
Maidenform's Charmed®
Maidenform® Exclusives
Fall in love with our Maidenform® classic styles all over again!
Maidenform® Swimwear
Enjoy the comfort of Maidenform® on the beach or poolside!
Nursing Bras
One Fabulous Body®
Achieve the look you have always wanted with our One Fabulous Body® shapewear collection that offers you lightweight control that shapes and moves with your body.
One Fabulous Fit®
Our Maidenform® One Fabulous Fit® Bra Collection features our unique two-way stretch foam cups for smooth shaping with no show through. They’re America’s #1 T-Shirt Bra!
Of Special Interest
Pressure Free™
Say yes to no stress in our new Maidenform® Pressure Free™ bra! A new cutting edge design eliminates all the areas of normal discomfort. No more poke, pressure or pinching.
Pretty Shapewear
Pure Genius
Pure Genius! This extra coverage bra has sumptuous cashmere lined full coverage cups, and a band that eliminates back bulge. Elegant enough for special occasions and comfortable enough for every day, a perfect blend of comfort and fashion. It’s Pure Genius!
Smooth
Take comfort in what won't show. Our Smooth Collection. No seams, no rolls, no problem!
Take Inches Off
Our firm control collection provides evenly balanced control around the body for perfect everyday wear.
Instant Slimmer
Our Flexees® Instant Slimmer collection provides you with maximum control. It is our firmest group yet with unique panels to shape you in all the right places.
Value Collection
Shop our Value Collection for the very best in shapewear at an even better value.
Wear Your Own Bra
Our collection that eliminates bra bulge, improves posture and shapes the waist to enhance your appearance under clothes.
Weightless Power®
Our collection of everyday control, lightweight shapewear that provides all over smoothing and shaping.
